Mother's Day Possible Group
Category
Interactive projects
Nominations
Video
Company
Dr. Oetker
Brand
Dr. Oetker
Link
Task
We wanted to increase brand awareness and strengthen the association “ingredients for pastries – Dr.Oetker.
Ideas and solutions
With this video we wanted to show what mothers feel for their children. The main hero of the story is a mom who likes to bake for her daughter using Dr.Oetker products. Then we see the daughter grow up, start her own family and the only thing that doesn’t change is the love she has for her mother’s pies.