Digital Security Standard identity "All clear Смагина Дана
Task
Attract public attention to the problem of digital space influencing on human life. The missions of brand is to convey the degree of digital space influence, as well as to become a human guide in a complex digital world
Ideas and solutions
Creation of a digital security standard "All Clear" (similar to Energy Star in the field of energy efficiency) will become a marker of responsibility in the work with user data. "All Clear" is a quality mark that is awarded to a product, service or website. Successfully passed the certification companies are provided with the achievement “All Clear” on its website, thereby presenting to users the ethics and environmental friendliness of its digital space. Thus, choosing between companies, the user will prefer a secure digital space where they can leave their data without consequences
