Fertility Center Юдина Кината Ксения
This work
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UX, UI & Journey Design
Task
The SMMU Fertility Treatment Center helps its patients to conceive a healthy baby. Doctors help to solve problems of reproduction and genetics, provide services of female and male infertility diagnostics and treatment. Reception is conducted by the leading doctors of the Siberian State Medical University. Our aim was to showcase the professionalism of the Center's specialists and provide all information needed for the potential clients from abroad
Ideas and solutions
It was very important to provide users information about the Center's services, to acquaint them with the interior and the team of doctors. At the same time, it was important to present the information in such a way as to instill a sense of confidence and security in the future patient. We created unique illustrations about reproductive health and parenting. All of them are formed by a single line, personifying, like the umbilical cord, the connection between the mother and the child and the family as a whole. We also added smooth animations.
