EA Games Romania Identity Piko Creative

Category
Branding and Communication Design
Nominations
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Company
Electronic Arts
Brand
EA Romania
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Brand Identity

Task

To represent and differentiate EA Romania from the group, by giving it a touch of individuality: a beating heart & soul.

Ideas and solutions

EA Romania has evolved into a living organism. The new, redefined generative identity resembles a cell, a functioning singularity that is also a part of a whole, complicated structure.