Triple Pink Букин Николай
Task
create a logo and corporate identity for a music group
Ideas and solutions
I sent out music to different people, from girls to adult men. Everyone has different emotions, but most agreed that this is definitely a group with the style of a closed party, where they understand the essence only "their own". Asking the question- " what movie do you associate music with?» Everyone sent the names of good, but little-known films. This is clearly not pop art, more for people who want to think while viewing a particular picture. Target audience girls older than 27 said that this is a return to 17 years, when you still think and worry about unrequited love. Their attitude to music is a warm Naiv that you sometimes want to remember. The target audience of girls under 23 received the music very well, most of them did not delay with the answer, and immediately found an answer to the question about the film. Many people have added tracks to their playlist. The target audience men over 30 responded well to the music, in General they also said- "for a moment I went back 15 years", and noted that your music could easily be used in Balabanov's films. The target audience of men under 25 reacted coldly, most of the responses were " not mine» Having highlighted "they understand only their own essence", I decided that in addition to corporate writing, there should also be a graphic element that will be easy to reproduce even for people who do not know how to draw. It immediately became clear that the sign should be with a little aggression, as if someone is specially painting over the wall, letting others know that this is my place, I live. The sign became like a scream, a sound wave that distorted the exclamation mark. Despite the simple shape of the sign, I was able to write a lot of suitable hidden characters into it. Since the main target audience is girls, we made a General layout of the sign embedded in an inverted triangle, a sacred symbol, a symbol of a woman. The sign is also a monogram of the name T and P. +the layout of the sign lines creat
