Identity of Cybathlon – Cyborg Olympic Games

Interactive projects
—
Non-commercial Projects
—
Identity of Cybathlon – Cyborg Olympic Games

Identity of Cybathlon – Cyborg Olympic Games Anna Karakozova

This work
in other
nominations

Brand Identity

Task

1. To stand out against the backdrop of the Olympic and Paralympic Games, the Cybathlon needs a new voice: Bold, Determined, Open. The key message of the brand: "Technologies winning for people". 2. Change the perception of Cyborgs through communication. Make the unusual and uncomfortable — beautiful and aesthetic, Influence that Paralympic athletes will look confident and progressive.

Ideas and solutions

Use the Olympic games atmosphere, find the balance between technologies and humanity, make the event bright and spectacular.