The rhythm on the Volga Мендела Анастасия
Task
Website To hold the event, it was necessary to create a platform that would combine the ability to post official documents, videos and accompanying materials, as well as daily distribution of teams. During the preparation of the festival, the team of organizers faced a problem: not all participants were able to use Instagram actively due to their age and beliefs. A multi-page website was created specifically for the project, which became an information platform that unites all participants of th
Ideas and solutions
Naming The name of the festival emphasizes the connection with the internal Rostelecom Volga account - @vse_svoi_na_volge. The content of the festival For two weeks, participants in teams performed sports tasks of the festival. Teams consisted of participants from different cities (2 participants from one city). The tasks of the festival were prepared in such a way that the team members got to know each other as well as the cities of their colleagues and their offices. The process was supervised by professional trainers, nutritionist, psychologist, and osteopath. The usefulness and presentation of the material were highly appreciated by the company's employees. Teams were awarded points for successfully passing the tests and being active. The teams with the highest number of points received prizes from the company at the end of the festival. Communication Several communication channels were selected for the festival: an internal Instagram page, team chats in the messenger, the festival website, and an e-mail newsletter. Corporate emailing - the traditional way of notification; Instagram-engaging mechanics, sports stories of executives, live broadcasts of experts; Chat messenger - internal team communication, report on the results; Website; Visual The site's visual is designed in the festival's corporate style and is associated with the idea of rhythm reflected in the festival's name. Heartbeat-the rhythm of movement towards common business goals through self-improvement. The dynamic heart rate that spreads outward reflects one of the project's ideas: use your example to energize your colleagues. The person on the main page
