Task

Fighting a sore throat is a truly heroic and humanistic mission. Together with the creative agency Smetana, we made a commercial for a throat spray with a mascot duck.

Ideas and solutions

Using the consonance of the name of the spay ‘Angidak’ with ‘a duck’, the agencies WildJam и Primax came up with the image of a hero Duck. It helps people who feel discomfort in the throat.

On the set the role of Angidak was played by an actress dressed in a green morph suit. Meanwhile, Zheeshee’s CG department was actively involved in rigging, texturing and animation of the duck-hero. With great love, we animated every feather and rendered every pellet on Angidak's sweater. We thought out the gestures and facial expressions of the duck with the whole team, arranging mini-contests for the most successful solutions even at lunch!

Work in progress https://www.instagram.com/p/CGr9bGKnHXG/?utm_source=ig_web_copy_link