type.today posters Konstantin Frolov
Category
Branding and Communication Design
Nominations
Promotional printed Media and Item Design
Link
Task
Maintaining a Instagram for a month and attracting new customers to the font store.
Ideas and solutions
In May 2019, an offline advertisement for type.today fonts appeared on the streets of Moscow. The abstract message and playfully fun typography on the posters is aimed at the target audience of the type store - designers. In order to find out what is happening and buy the font that is used on the poster, you need to follow the link in the QR code. Also, posters were published every day in the form of posts on the official type.today page on Instagram
