Three brothers Марина Чернцова
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Task
SCANDIC is an original, environmentally friendly thermal insulation produced from natural stone by Scandinavian brand ROCKWOOL. The insulation helps to maintain comfortable microclimate inside the house, provides efficient protection from noise, and it is moisture and fungi resistant. The guarantee period amounts to 100 years. Our task was to create a series of commercials about Scandic insulation for the Russian TV, highlighting the product’s durability, reliability and competitive advantage
Ideas and solutions
Good thermal insulation is an invisible thing, but it is very important for comfortable living. Therefore, we decided to use a reference to the well-known fairy tale: "The Three Little Pigs" to emphasize the importance of a reasonable and adequate approach while choosing building materials. The videos demonstrate three major seasonal problems that Russian customers are facing: dampness in rainy summer, winds in autumn and frost in winter. Three brothers - Nif-Nifovich, Nuf-Nufovich and Naf-Nafovich - built three completely identical houses for themselves. Naf-Nafovich was wise enough to choose SCANDIC, so he feels equally comfortable at home in any weather, unlike his unlucky brothers. We used laconic Scandinavian style for these commercials with humor and hypertrophy. Additional information about the properties of the product is put in the titles. Similar interiors and split screens help to emphasize that houses that seem identical can differ significantly in exploitation due to such an important and underestimated thing as thermal insulation.
