Good Mo Шафигуллин Камиль
Category
Interactive projects
Nominations
Non-commercial Projects
Company
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Brand
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Link
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nominations
Self-promo
Special Projects
Logo
Brand Identity
Promotional printed Media and Item Design
Task
During the pandemic, we came up with the idea to combine the creative cluster of Kazan for a common Breakfast and create new points of view in the design and photo sphere. There was also a need to increase brand loyalty and tell a wide audience of social networks about it
Ideas and solutions
So we released "Good Mo" flakes and launched a creative Breakfast format in Kazan, placed promotional materials on outdoor advertising, interacted with bloggers and used all the city's media resources to develop the brand. During the campaign we received more than 50,000 unique views and all the flakes were sold out
