"Yarmarka Krekshino" (Krekshino Fair) Креативное агентство GreenMars
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Brand Identity
Task
The shopping center "Yarmarka Krekshino" (Krekshino Fair) is a modern format of an eco-market selling vegetables and fruits, meat and fish, dairy products, cheeses, sausages, dried fruits and other products. In 2019, in order to improve the quality of customer service, a complete renovation of the shopping center was carried out: reconstruction, improvement of service standards, etc. We were responsible for the visual branding.
Ideas and solutions
It was important to create a visual perception of the brand, corresponding to the new look of the beloved fair of local residents, while maintaining the kind-hearted perception of regular visitors and creating interest among a new audience. An important wish of the customer was the preservation of the sun in the symbolic part. The Logo combines Slavic writing, images of the fair's assortment and sun rays. All images are drawn from scratch, without using ready-made images from stocks. Natural colors create an association with the organic products that are sold at the fair. Thematic drawings are reminiscent of school times, when we drew in class in workbooks. The design of corporate media and advertising layouts conveys a sense of naturalness and freshness. Helps fair employees create a homely and kind atmosphere. Based on the constants of the corporate identity, we have developed the design of packages, forms, price tags, plates, prohibition signs, etc. The design of corporate media and advertising layouts conveys a sense of naturalness and freshness. Helps fair employees create a homely and kind atmosphere. The shopping center "Yarmarka Krekshino" is open for connoisseurs of natural products, fresh drinks, delicious dishes and vivid impressions!
