REUSE IS THE NEW RECYCLE Антон Акулов
Task
To drive people to buy less new stuff and start using Avito in their daily life by positioning it as a pioneer of circular economy
Ideas and solutions
The Recycle sign is familiar to everyone, and is considered an indicator of environmental friendliness. However, only a small part of the goods reach re-processing, which means that the rest of them pollute the environment. Avito drives the eco-friendliness of reusing things, and creates the Reuse sign. Reuse — recycle new. The number of RE's on the sign indicates how many times the item can be reused. Everyone can now find out how many RE products on the Avito site. As a result, we will draw people's attention to the topic of re-consumption, as well as motivate brands to apply the Reuse index to products that can be reused as a sign of environmental friendliness
