Doula Lilia Shapiro Дерябина Наташа
Category
Branding and Communication Design
Nominations
Logo
Company
Doula Lilia Shapiro
Brand
Doula Lilia Shapiro
Link
Task
Doula Lilia Shapiro accompanies a woman during pregnancy and childbirth, advises her after the birth of a child, helps to improve the life of parents with a baby and conducts training for expectant mothers. Lilia had a logo that was conceptually very cool, but it needed some technical work. It also needed to be made more modern.
Ideas and solutions
I “cleaned up” the logo (removed the gradient watercolor background of an incomprehensible shape), replaced the inscription, the colors and added a pea-circle. The Pea is very metaphorical symbol. This is a pregnant belly, and an image of a child in the womb, and a point as a starting point. It was drawn by hand. This is noticeable by its not ideal shape, which emphasized the TRUE and NATURALITY of the brand.
