Miramistin — First Rule of Safety Digital Lab
This work
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Direction
Task
Miramistin is a broad-spectrum antiseptic agent with a good efficacy and safety profile, a historical market leader. Our task was to shoot TV and OLV commercials for the Miramistin brand in 4 directions: antiseptic effect, antibacterial effect, intimacy and tattoo.
Ideas and solutions
We implemented this project together with IPG Hi!Light agency that developed the creative part. And we shot 4 videos with lots of cuts in 2 days and made more than 3 versions of CGI packshots for each video. The main character of the videos is the actor Ivan Okhlobystin. The videos were intended to attract parents whose young children faced the first symptoms of a sore throat during cold and flu seasons and who want to help them quickly and harmlessly. The videos were also intended to form a new consumer habit: to carry a compact and convenient 50 ml bottle of Miramistin in the purse so that it can be used anywhere, as well as to show adventure seekers that it is necessary to use a safe and effective drug with antiseptic action.
