Marketplace "Beru” — Gudkov put together a cardboard friend Digital Lab
Task
Beru marketplace announced the Cardboard Boxes Crafts Contest, which was supposed to help customers figure out what to do with packaging from orders. To participate in the contest you had to shoot three videos with instructions on how to assemble various items from boxes left after deliveries.
Ideas and solutions
We shot three videos in which Alexander Gudkov is assembling a workplace, a cat house and a cardboard friend from cardboard boxes. We made this project together with BBDO Moscow, that developed the creative part, and we made the production of these videos. We did all the work in a short time before the introduction of quarantine measures. The shooting was carried out by a small group according to all the rules of work in the current conditions: everyone was wearing masks and gloves, the temperature was regularly measured and all the surfaces were disinfected. The client and the agency were watching the shooting via YouTube and Zoom streams.
