VYZR: Branding of world's coolest Protective Personal Equipment Electric Brand Consultants
Task
We worked on a new brand visual language for a Canadian tech-startup, VYZR Technologies. It was founded in response to the absence of innovative and effective protective personal equipment that can be used during the global pandemic. Our goal was to create the visual identity of the brand that would tell the story to the targeted audience and also present the company as an innovative, high tech and at the same time customer-friendly.
Ideas and solutions
The design language of VYZR is close to minimalism, clean lines and colours, light typography — much like VYZR’s product design itself. VYZR’s design language had to feel modern and create a feeling of safe space where technology meets the human needs. That is why black, white and grey were chosen as main colours and blue as an accent colour. Blue is a colour of safety, freedom and knowledge. It represents comfort and at the same time belief in a better future. The clean and thin lines were chosen for iconography and illustrations of the product instead of super realistic depiction to present discrete pieces of information as objects that users intuitively know how to engage with.
