The Idea Guide Singatullov Lenar

Category
Interactive projects
Nominations
Self-promo
Company
Vollut
Brand
Vollut
Link

This work
in other
nominations

Animation, motion-design

Task

Exploring the topic of searching for ideas using visual imagery and animation

Ideas and solutions

Creative minds are constantly in motion, but can seem static to observers. A motionless person looking at a single point on the wall for hours does not cause too much inspiration. If we could look inside his brain at this moment, we would see what kind of battles are being waged for pieces of original ideas. This project is an attempt to shed some light on what is happening in the thinker's head. With the help of 3D graphics and animation, simple abstract images were created to convey a complex palette of emotions that arise while coming up with ideas.