Website for a private railway carrier Группа компаний «СНЕГ»
This work
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nominations
UX, UI & Journey Design
Task
Grand Service Express is the first private passenger railway carrier in Russia. Since 2002, the company has owned the class "Luxury" trains running between Moscow and Saint Petersburg. In 2019, the company has a new direction in the Crimea. Our goal was to create a single website that would unite all the client's areas of work, increase the level of visual aesthetics, while maintaining brand awareness. The site should become a convenient tool for buying tickets, including discounted ones.
Ideas and solutions
Buying tickets has become convenient and familiar at the same time — in just five steps, a passenger can issue and buy a ticket using benefits, coupons and bonus cards. Filters help you select the appropriate places among the specified ranges. Hints that pop up when you hover help you navigate easily. All directions are combined on one site, and each of them has its own logo, color, and pattern. The previous identity has been preserved so as not to lose recognition, and the overall visual aesthetic has been improved. Real photos of the coupe became an important element of the new website. Tourists, especially foreign ones, are attracted by the rich original decoration of the cars. Also, for the direction" Tavria " laid schemes of trains, including double-Decker. This makes the ticket purchase as transparent as possible and allows the passenger to choose their own seat. In the first day after the launch of the new site, more than 5,000 tickets were sold outThe purchase has become convenient and at the same time familiar — in just five steps, a passenger can issue and buy a ticket using benefits and coupons. Filters help you select suitable places among the specified ranges. Hints that pop up when you hover make it easy to navigate. trains have many classes of compartment service. An important feature of the customer's trains is the original design of the cars, which tourists like. There are no meaningless images on the site, only realistic photos. We laid real schemes of single and double-deck trains for the southern direction "Tavria", so that passengers could choose suitable seats in the car. The site turned out to be convenient and functional, not overloaded with elements. On the launch day, >5,000 tickets were sold. More than 4,500 users visit the site every day, and more than 800,000 monthly views.
