The Beauty Language СОЛЬ
Task
The objectives of the project were to develop a visual identity system and packaging design for jewelry with a cross-cultural background.
Nastasia Černovski is a Moscow based jewelry brand started in 2020. Each Nastasia Černovski collection is like creating a new world with its immense beauty and possibilities. Each collection is a creation of a world opened only to the best, most beautiful creatures. Women
Ideas and solutions
Beauty, self-confidence, femininity are a language that one can learn. Each culture has its secrets of image perfection, its language, so as the language of beauty. Every jewelry by Nastasia Černovski is a cross-cultural journey that leads you through different times, eras, and traditions. The result of such a trip is a modern rethinking of archetypes, symbols, cultural codes.
Findings in history and cultures are reflected not only in the design of jewelry. They’re also affected in the design of the brand and packaging. Based on the semantics of images and symbolism of Old and New Worlds, we have created our language of female beauty, not only in the lyrical sense but also in the most direct.
We have created the alphabet. Its letters are symbols used for centuries in the cultures of different countries and peoples. Each jewelry, each packaging is a letter, which has its meaning and a whole cultural section. Enriching the collection of jewelry, you compose new words, discover new meanings, create your own Beauty Language, charm, romance, and self-confidence. You create yourself. Nastasia Černovski is about creations for the best creatures.
Watch the video case below
