Special project of MONSTARS and the Yuna Rehabilitation Center for Homeless Animals Самсиани Лика
Task
Project goal: to draw attention to the problem of homeless animals, to help the dogs and cats left without owners find a new home. Project objectives: to draw the audience's attention to the problem of homeless animals through popular opinion leaders, fundraising for the center.
Ideas and solutions
To achieve the goal of the project, it was decided to organize a charity photoshoot of Monstars People opinion leaders with the wards of the Yuna Center - dogs and cats who need a loving family. The charity shooting was attended by: stylist and DJ Anastasia Andreyanova, blogger and designer Alyona Esipova, stylist and photographer Gosha Polyansky, PR specialist and blogger Pavel Bobrov, frontwoman of the FAVLAV group Polina Favorskaya, psychologist Karine Avanesyan, designer Liza Kostyukova, rap singer Mozi Montana, blogger and PR specialist Ira Pritulenko, designer Anton Lisin, SMM specialist, DJ, partner of Monstars agency Lena Pavelyeva, model Elina Kuli, managing partner of Monstars Irina Efimova, blogger Nastya Galantseva, promotion manager and blogger Liza Surina. With this shooting we wanted to show that people with completely different hobbies and professions are united by their love for animals and the desire to draw attention to this problem. Publications about the project: Grazia https://graziamagazine.ru/news/alena-esipova-polina-favorskaya-i-drugie-inflyuensery-v-samom-milom-i-vazhnom-fotoproekte-vesny/ Cosmopolitan https://www.cosmo.ru/lifestyle/news/17-03-2020/agentstvo-monstars-i-centr-yuna-pomogayut-zhivotnym-nayti-novyy-dom/ RBC Style https://style.rbc.ru/life/5e7085389a7947f08298f3b3 Social Information Agency https://www.asi.org.ru/news/2020/03/17/bezdomnye-zhivotnye-fotoset/ Cetre https://cetre.ru/category/news/monstars-i-zhivotnye
