PURPUR Quarantine Candles Polina Zagumenova
Task
PURPUR is a sex-positive brand created by two female friends who run a micromedia about sex. The idea behind PURPUR is to talk openly and positively about sex, because sex could be fun and joyful. At the beginning of the quarantine, the creators wanted to start releasing the lubricant, but since most of the contractors stopped working, the girls decided to postpone this idea. There was an urgent need to come up with an interesting product that could be produced quickly and easily.
Ideas and solutions
This is how the idea of PURPUR Quarantine Candles was born. PURPUR Quarantine Candles invite you to have fun without leaving the house. Every candle represents a scent of beloved and iconic spots to have sex. Let’s do it on the beach or in last raws at cinema. It’s both nostalgic and adventurous. Safety is new sexy, no need to go out. The design is based on blurred photographs of locations, as a gentle hint of sexual sensations
