Interactive walks «Martin, conduct» Киселева Виктория
Task
1.To achieve the tourist potential of the Tyumen, to tell about non-standart locations of the city; 2. To create a legal access in a pandemic; 3. To support creative undertakings of small business in Tyumen.
Ideas and solutions
Interactive walks “Martin, take us” is a project about being a tourist in your own city, to tell about it in a new way. It includes emotional routes in the Telegram chat bot with some real stories from citizens of Tyumen. We created this character, Martin, which will take the user through secluded streets and will tell about local secrets. Chat bot includes interactive tasks, conversations with character, personal stories of the citizens, local cafes and shops, calls to the local street artists, QR codes describing art-objects, legends, exercises for creative thinking. Bot is active 24/7. 3 routes are already available: 1. “Near the Kontora” - stories near the Tura river, earls, old buildings, romantic rooftops; 2. “Wow, what a wall” - a walk through the objects created by street artists, calls to authors, podcasts with festival organizers; 3. “Bedtime stories” - lake, stories about cinema, childhood memories and autumn tales. 1,5 month of working: 2339 unique users 6258 conversations 74 supported locations of small business in printed versions
