Kinogolik. Unlimited cinema pass. Live Typing

Category
Interactive projects
Nominations
Innovation
Company
Kinoholic
Brand
Kinoholic
Link

Task

Develop an application-subscription for unlimited visits to the cinema.

Ideas and solutions

"Kinogolik" is a monthly pass to the cinema. The user choose a movie, and the application creates an e-ticket without markups. The "Live Typing" team has studied the subscription system and user behavior on the example of MoviePass. Then we prepared a prototype, design and made the application for iOS and Android. The user can watch the poster, the schedule of the sessions and the card with the movie theaters without registration. In the iOS version, he sees everything about the movie on one screen, scrolling the card up and down. We did this because the Bottom Sheet effect is psychologically more convenient than switching to different screens. The paid tickets to the movie and QR codes are stored in the profile. Mr. Ticket - the character, who represents the brand - meets a user with popcorn, coke, and together with Mrs. Biletess. His creation wasn't included into our tasks - it happened from pure inspiration and was liked by the client and the team. 9 months after the launch, the application was installed by more than 15 thousand users in Moscow and St. Petersburg.