Possibly AS Partizan
Category
Interactive projects
Nominations
Non-commercial Projects
Company
RUSSIAN STATE HIV CENTER
Brand
RUSSIAN HIV CENTER
Link
Task
The goal of the campaign is to overcome the fear of HIV-carriers among ordinary people. Show that they are completely safe for everyday communication. That they are just like us. Overcome old prejudices towards patients. Accept them with humanity and charity
Ideas and solutions
One of the reasons for the active spread of HIV is the lack of knowledge about it. We brought together several people from different professions and asked them the simplest questions about AIDS. The resulting sincere, undirected responses formed the basis of this video. It is particularly intriguing that one of the respondents is actually a carrier of HIV. Who it is remains unknown.
