VIZIT: Love, Hate & Condoms Panda Digital
Task
1. Launch VIZIT brand pages on social media. 2. Attract a younger audience. 3. Capture their attention within the limited budget.
Ideas and solutions
We decided to spice up communications to arouse emotions and attract attention. Each publication was played around the product to raise brand awareness. We created accounts on social media and started joking about everything. Some people are outraged, some are loving it, but nobody remains indifferent. We've achieved great results over the last year: 978 mentions in the media. Overall PR value of 1.5 million euros. 114% brand awareness growth among the young audience Over 350 thousand subscribers. Engagement Rate leadership in the product category. Number 1 brand in terms of engagement on Twitter in Russia.
