Internal training courses DIGITAL Severstal Наумкина Карина
Task
1. Develop a flexible and animated identity that makes sense. 2. Stand out and set the tone for the future of digitalization and innovation of this communication. 3. Not to disrupt the balance and not to break the visual image of the company, but to give digitalization.
Ideas and solutions
Five General course screensavers were drawn, which depict the digital world of Severstal and make a video screen saver for courses based on a metaphor. With the help of common screensavers, we have developed branded media and souvenir stationery. The concept is based on the digital world of Severstal, where each employee leaves their digital footprint in the form of a geometric shape. All figures are always in motion, because the company does not stand still and develops. The course has four topics for different employees and each of them is divided by difficulty level.We have visually separated the topics and levels so that people can understand at a glance what they will be studying today. Based on a geometric model of the material world, each theme has its own geometric shape, which becomes more complex from level to level
