Stigma AS Partizan
Category
Interactive projects
Nominations
Non-commercial Projects
Company
RUSSIAN STATE HIV CENTER
Brand
RUSSIAN HIV CENTER
Link
Task
The goal of the campaign is to overcome the fear of HIV-carriers among ordinary people. Show that they are completely safe for everyday communication. That they are just like us. Overcome old prejudices toward patients. Accept them with humanity and charity.
Ideas and solutions
We filmed a minimalistic video where we showed the emotional state of a person who is forced to suffer insults and harassment from people around him due to illness. We wanted to make it as clear as possible that this behavior is unacceptable. Show a sense of "stigma" on a person who differs from all of us only in his illness
