HR service of the Moscow government

Interactive projects
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Digital Campaigns
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HR service of the Moscow government

HR service of the Moscow government Наумкина Карина

This work
in other
nominations

Brand Identity Promotional printed Media and Item Design

Task

Develop a concept for a corporate identity system based on the existing logo design. The concept should attract potential employees of the Moscow Government and reflect the main values of the organization, namely: teamwork, development and democratic relations in the team.

Ideas and solutions

We've revived the logo to reflect several of the organization's values. It shows a development ladder that becomes dynamic, depicting the unique path of employee development. We have developed a system of pure colors and gradients that meets the three main values of the Moscow government's HR services. The corporate identity system allows you to communicate with the target audience not only using text, but also using graphic images that work on static and dynamic media.