Jagermeister Custom Labels Panda Digital
Category
Interactive projects
Nominations
Digital Campaigns
Company
Jägermeister
Brand
Jägermeister
Link
Task
Goals: — Engage the audience — Collect branded UGC
Ideas and solutions
We created label templates and posted them on the Jägermeister Instagram account. With Instagram Stories tools, users customised the bottle labels and posted them in their Stories. Every week Jägerfriends followers voted for the best work, and its author received a case of Jägermeister with their custom design. Results: The audience liked the opportunity to get Jägermeister with custom label design as well as the unusual mechanics — 3443 UGC — 4 452 new followers — Over 1,5 mln total reach
