Sephora eCommerce App Live Typing
This work
in other
nominations
UX, UI & Journey Design
Task
Introduce Sephora cosmetics to the Russian market using the mobile application
Ideas and solutions
Our relationship with the customer began in 2015 with the creation of the ILE DE BEAUTE perfume and cosmetics eCommerce app. In 2018, Sephora announced it was entering the Russian market. The client appreciated the experience of working with us in the past and trusted us with the development of the mobile application. We were able to transfer the iOS design to the Android platform without any losses and perform it in accordance with the canons of Material Design. In addition to the main catalog for some brands, we have made mini-shops inside the application, which are different brand elements and navigation by category. Applications for iOS and Android were made and published in the app stores at the same time with the opening of the first store Sephora in Russia. The project benefits from the first day: users make purchases, bind discount cards, use check-in in the store. We collect feedback, measure conversions, and plan to implement new features
