Interactive game for children while eating Team 1 Production
This work
in other
nominations
Creative copywriting
Illustration
Promotional printed Media and Item Design
Task
"Sytyy ptenchik" company delivers ready meals for children. Our task was to create an interactive project in order to increase the regular demand.
Ideas and solutions
The company "Sytyy ptenchik" covers many needs of parents: high-quality and fresh food, time saving, variety in the children's diet. But, unfortunately, there was no segment that would create regular demand. We conducted a survey among parents and found that food in itself is not the main value of the audience; it is much more important to cover other related needs. Insight: “Every meal is a whole test. It is difficult to please a child in food, especially healthy food. Sometimes I need help or a practical life hack to feed the baby. " In the process of eating, many parents often use long-proven games, such as: "airplane" or "spoon for mom, spoon for dad ...". We decided to improve the folk “table games” and create a game that is an interactive comic strip with a brand mascot. For each dish from the "Sytyy ptenchik" menu, we have developed step-by-step game cards, which are not only a background accompaniment during meals, but are a tool for retaining attention, and also focus on the product that the baby is now consuming, where the meal itself becomes an integral part part of the plot. An interactive comic strip is a base for a baby's plate. This way we will not disturb the concentration of attention and will not distract the child from the most important thing - from eating food.
