Get rich or shave off Сомов Александр
Category
Interactive projects
Nominations
Digital Campaigns
Company
Tinkoff Investing
Brand
Tinkoff Investing
Link
Task
1. Tell about the investment service of Tinkoff Bank. 2. Refute the opinion of users that investments are incomprehensible, boring and only for the rich
Ideas and solutions
Idea: We will tell users in detail that investing money is easy and interesting by our own living example. To do this, two representatives of Lifehacker will buy a portfolio of 100,000 rubles each and will try to earn as much money as possible on shares within six months, because the loser in the investment challenge will lose his beard! Detailed and emotional diaries of the ups and downs of their capital will inspire users to overcome their fear of investment
