What are we doing, boss? Зырянов Богдан
Category
Media
Nominations
Special Projects
Company
Avito
Brand
Avito.Tech
Link
Task
Attracting audience to the client's website avito.tech.
Ideas and solutions
Mechanics: in a fun and ironic way, we showed what difficulties any startup faces during its lifespan. The secret of the project's success is that there are a lot of plot branches in our game, and also it is difficult to reach a successful ending, so users constantly replayed our game. Result: conversion to the start of the game is 91%, to the replay of the game is 50%, the conversion to the product is 21%.
