FAXE — viking of beer The Clients
Category
Interactive projects
Nominations
Video
Company
Moscow Brewing Company
Brand
FAXE
Link
Task
FAXE is a classic beer from Denmark with a signature hint of bitterness. Some say that true conoisseurs are focused solely on craft. But Hmeldrik the Viking, a new hero of Faxe campaign, is crushing that stereotype.
Ideas and solutions
He is refined, does not lack good manners at all, always opens a door for a lady and drinks from only the most exquisite tableware. Faxe and Hmeldrik are on a quest for deconstructing the myths about beer and masculinity in 2020.
