How to survive cyberbullying Сомов Александр

Category
Interactive projects
Nominations
Non-commercial Projects
Company
Lifehacker
Brand
Lifehacker
Link

Task

Lifehacker's project about dealing with cyberbullying and its consequences 1. Support readers who have experienced traumatic online bullying. 2. Give readers the tools to deal with aggressors and their own emotions. 3. Show that a wide variety of people face cyberbullying, not just teenagers and public figures. 4. Get traffic and increase user activity. 5. Create a high-quality socially significant project to support the professional reputation of the media

Ideas and solutions

1. We interviewed 7 heroes of different genders, ages and professions who were bullied, and agreed to share their personal experiences. 2. Together with experts, we worked on the practical part of the project - a guide for those who faced bullying. 3. We found a unique visual style that attracts attention, is remembered and makes the project more popular. 4. Come up with a distribution strategy that would help spread the project. 5. We have created a feedback form so that people can directly ask for help