PURPUR Lube Polina Zagumenova
Category
Branding and Communication Design
Nominations
Brand Identity
Company
PURPUR
Brand
PURPUR
Link
Task
Purpur Lube is an universal water-based lubricant. Scent, stains, stickiness or shame free. Feels natural, and nothing else. Lube’s packaging design shouldn’t scream sex. Purpur Lube perfectly blends into your skincare shelves or doesn’t seem a stranger on your nightstand.
Ideas and solutions
The main idea of packaging design is a body heat map made in gradient. What’s more, behind these colorful spots everyone can see a body shape. Have a look and go play with your mind, yourself or your partners.
