Creative project for the Enterosgel brand Team 1 Production
Task
The first task: to warn patients who are faced with a coronavirus infection that it is important to pay attention not only to a runny nose, cough and temperature, but also to focus on the possible problem of intestinal upset. And the second task: to bring the target audience to the company's website for a more detailed study of the information.
Ideas and solutions
The first task: to warn patients who are faced with a coronavirus infection that it is important to pay attention not only to a runny nose, cough and temperature, but also to focus on the possible problem of intestinal upset. And the second task: to bring the target audience to the company's website for a more detailed study of the information. IDEA The market is so oversaturated with boring phrases about preventive treatment and security measures that the consumer is simply tired of such messages and has stopped noticing their calls. Therefore, we decided to approach our task with a little irony. We have developed a series of posters that, in a slightly humorous way, show some omissions in knowing all possible precautions. We took the well-known security message as a basis and exaggerated this image. We have enhanced the striking visual solution with an ironic "reproach" to the target audience to draw attention to the problem.
