Bedukhovski Personal stylist Роман Щюкин
Category
Branding and Communication Design
Nominations
Logo
Company
Bedukhovski
Brand
Bedukhovski
Link
This work
in other
nominations
Brand Identity
Task
Come up with a name, develop a logo, make a corporate identity and describe it in a guide
Ideas and solutions
For a stylist, in addition to his professional qualities and skills, the name is important. And the more unusual it is, the more likely it will be remembered. The client's surname was too simple and overlapped with other stylists. We started looking for pseudonyms. But nothing worked. I drew the photograph to something that you can try to look in the family. It turned out that the mother's maiden name was Beduchowski. The client immediately approved. The logo and style are designed in a combination of black, white and a logo based on the classic Futura. The minimalist design emphasizes and sets the client apart from the competition
