Logo redesign, corporate identity, guide for a cargo carrier company Oboz Роман Щюкин
Category
Branding and Communication Design
Nominations
Logo
Company
Oboz.com
Brand
Oboz
Link
This work
in other
nominations
Brand Identity
Task
Make adjustments to the existing logo, make a new style and describe it in the guide
Ideas and solutions
The logo was completely redrawn, flaws were removed. The new style is a modern take on digital identity. Lines symbolize movement and paths from point to point, pass through the object and leave a clear outline. The reference to microcircuits gives an even stronger reference to the digital side of the company.
