Beef Gourmet Ларгина Анастасия
Category
Branding and Communication Design
Nominations
Brand Identity
Company
The packaging concept
Link
Task
Packaging concept for a premium beef brand with a bag-transformer
Ideas and solutions
The image is based on similar features in the tailor's and butcher's work. The way tailor makes a patterrn for a costume can be connected with butcher making a cut for a perfect steak. Brand icon includes 2 visions. On the one hand it shows scissors and on the other hand "Aleph" sign that means bull. Typefaces underline the contrast between these images. I have chosen high-contrast glamorous typeface for logo and brutal italian typeface for beef marbling score. During the work on this project i came up with an idea to connect a bag and an apron. Customer thus buys two things at the same time.
