Eurasian Strategies agency Identity Вероника Левицкая
Category
Branding and Communication Design
Nominations
Logo
Company
MGIMO university
Brand
Eurasian Strategies agency
Link
This work
in other
nominations
Brand Identity
Task
The Eurasian Strategies is a research department with the Moscow State Institute of International Relations (MGIMO) provides international political risks advisory and management consulting that meets the interests of both public and corporate sectors. The client wanted to look modern while preserving a trace of traditional feel - an identity accessible to an international client but rooted in the Russian background.
Ideas and solutions
We turned to Suprematism as a foundation for design, as one of the most prominent art movements conceived in Russia and recognized around the world. We anchored the company’s identity in the first two letters of the company’s name, by changing their form and making them the key elements of branding.
