Identity for the Institute for International Studies Вероника Левицкая
Category
Branding and Communication Design
Nominations
Brand Identity
Company
MGIMO University
Brand
Institute for International Studies
Link
Task
Institute for International Studies is a recently established MGIMO University entity that provides expert reports for main government agencies engaged in formulating Russian foreign policy. The main goal was to create a modern identity.
Ideas and solutions
I built on the idea of reports as the client's main product and created a logo with simple elements that resemble books on a shelf. These elements serve as identity's foundation. We created report illustrations that have different meanings but used just one element. This simple and practical approach allowed for a modern, and at the same time, diversified identity.
