mimigram Вероника Левицкая
Task
Mimigram is the mobile printing app from Russia, where everyone can turn their best moments into awesome products, such as photos, photo albums, photo collages etc., and receive their purchase in a modern package. The main goal was to make a good package design while keeping production costs low.
Ideas and solutions
I created a logo, package design, and app design. Millennial women count as a prime target audience, hence I chose fun and modern Memphis style. The main goal was to make a good package design while keeping production costs low. To achieve that we applied the main design theme to generic mailing boxes and envelopes. The logo has two versions. The main version contains typography within a frame of which one of the corners is removed, and the triangle motif evokes associations with photo albums corners that are used to hold photographs. To make branding funny and memorable, I created Minigram's own smiley face that's added to the designs.
