Super Jars Вторых Иван
This work
in other
nominations
Direction
Visual effects
Animation, motion-design
Music and Sound Design
Task
The purpose is to convey to the audience some of the main values of the brand which they show trough their ceramic packaging - the environmental friendliness of that type of packaging, recycling packaging, naturalness
Ideas and solutions
Instagram series about diary products of the brand Kolomenskoye milk based on the values of the company. Insight: ceramic packaging is natural, eco-friendly and practical To create 20 short series-stories on the given topics in the stop motion technique. Stop motion itself is handmade which emphasize the values of the brand. Reach, views and engagement in the video posts are 900% higher than usual posts.
