PTS — Promtechservice Грознов Константин
Task
Development of a logo and identity for the Promtechservice company
Ideas and solutions
Promtechservice (PTS) is a developer and supplier of design solutions for modernizing existing or creating new technically complex production facilities and laboratories. Promtechservice takes delivery of high-tech equipment and components from the world's leading manufacturers, with whom it has developed strong ties. The PTS graphic simultaneously resembles a microchip and the rugged structure of shipping containers in isometry. The graphic therefore represents both the logistical and engineering aspects of the company's business. Most PTS customers have highly specialized requirements, and if there is no device or solution on the market that meets their needs, Promtechservice develops it in-house. To convey this flexibility, a set of alternative graphics was created, each with a unique configuration, but composed of the standard elements of the core graphic. PTS mostly imports high-precision measuring equipment and microprocessors. This fact is embodied in the "checkerboard" pattern. The pattern is constructed based on the principles of fractal geometry, using a coefficient of 1.618 and the Fibonacci Sequence. Corporate images are formed by omitting them from the pattern. Each image is accompanied by a slogan that reveals something unique about Promtechservice. Both the slogans and images contain references to micro and macroscale, for example: "Microelectronics for Macrotasks". The range of scales alluded to in the corporate branding goes to the heart of what the company does.
