The Year of Germany in Russia 2020/21 Conception of Identity Контримович Софья
This work
in other
nominations
Brand Identity
Task
Russia was supposed to host the Year of Germany - a complex of numerous German-Russian events, projects, guest appearances and conferences. The event, supported by the Ministries of Foreign Affairs of both countries, was needed a logo and motto, and the site
Ideas and solutions
We have proposed the "Dialogue" concept. This concept reflects the dialogue of cultures, countries, native speakers. The bubble (message) sign is a universal multicultural symbol, which we emphasized in the logo. We assumed that for the convenience of embedding the logo, it can be made in several colors, used with or without a descriptor. We used friendly and soft colors to create a special mood for all events that will take place within the framework of the Year of Germany in Russia. Our proposed slogan is based on the consonance of two German words: "die Freude" - pleasure, joy, fun; "Der Freund" is a friend
