Baikal farmer Perevoznikov identity Контримович Софья
This work
in other
nominations
Brand Identity
Task
It was necessary to collect all the directions of the manufacturer under a single brand - farm production, cheese dairy and organic food store. A task: Create a unified and understandable brand for the company
Ideas and solutions
We have developed the Perevoznikov brand. The main idea of rebranding is to introduce the consumer directly to the supplier. Eco-farmer, a man from Lake Baikal Sergey Perevoznikov is personally responsible for the quality of his products, therefore he is the face of the brand. We have depicted Sergey on the logo and on the packaging of the entire product line - an open, friendly smile and branded dashing mustache created the image of a real Siberian farmer who can be trusted. The logo is supplemented by a large inscription "Perevoznikov" and the signature below "Baikal Farmer". Craft packaging is associated with wrapping paper and informs the buyer about the naturalness of the products
