Digital identity and online shop Stool Group Only
This work
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nominations
Brand Identity
Task
Stool Group is a manufacturer and wholesale supplier of furniture for HoReCa, shopping centers, offices, country houses. Works with b2b and b2c segment in Russia and the CIS. The initial task is to strengthen the company's position in the b2c market by updating the site design while maintaining the current functionality. In the process we found the site is not the main goal. And first of all it was necessary to rethink the general values and philosophy of the company.
Ideas and solutions
The creative concept is based on the idea of simplicity, convenience and freedom, as a reflection of the core values of the target audience. Another semantic vector - inspiration for change and assistance in this process - is realized through a high-quality visual presentation of furniture. The product cards include videos showing the chairs from different angles. A series of 3D renders was developed to demonstrate furniture in interiors. Result Stool has finally established normal communication with non-corporate clients, its turnover has grown by 25%, chairs have become more pleasant to choose, and living in such hectic times has become much easier
