Delivery of Fate Ruport
Task
Goal: To make a creative New Year pr campaign in Moscow.
Ideas and solutions
Idea: There are different traditions in Russia. According to one of them every year on the 31st of December all Russians watch New Year movie The Irony of Fate. This story is about a man Eugene who accidentally arrives from Moscow to St. Petersburg at exact same address as his in Moscow, and there he meets his destiny young lady named Nadya. The Delivery club decided to congratulate the residents of two largest cities in Russia and launched the Delivery of Fate promotion based on the favorite movie story. Decision: On the eve of the New Year, the Delivery club announced the Delivery of Fate campaign. Orders made in Moscow on New Year’s Eve will be duplicated and delivered free of charge to St. Petersburg if the exact same address is found there. Over the order courier delivered a special postcard using which a resident of St. Petersburg could wish Happy New Year to the similar Moscow address.
